Colors

Color aids in creating a cohesive brand by developing a consistent look and feel. Gardner-Webb has a primary color palette and a secondary color palette.

Primary Color Palette 

Gardner-Webb’s colors of red, black, pure white and pale gray comprise the Gardner-Webb primary color palette.

GWU RedRich BlackPure WhitePale Gray
GWU Red ColorRich Black ColorPure White ColorPale Gray Color
PMS 186N/AN/AN/A
CMYK 12, 100, 91, 3CMYK 0, 0, 0, 100CMYK 0, 0, 0, 0CMYK 0, 0, 0, 10
Hex #BB0000Hex #141414Hex #FFFFFFHex #E6E7E8
RGB 187, 0, 0RGB 20, 20, 20RGB 255, 255, 255RGB 230, 231, 232

Secondary Color Palette 

Gardner-Webb’s secondary palette is made up of warm colors, including dark red, dark orange, orange and yellow. These colors should be used as supporting colors to the primary red and black. They may be used very sparingly and primarily as accent colors that call the viewer’s eye to important information like calls-to-action.

Dark RedBright RedDark Orange
Dark Red ColorBright Red ColorDark Orange Color
PMS 187PMS 185PMS 166
CMYK 0, 100, 93, 40CMYK 0, 100, 100, 0CMYK 0, 80, 100, 0
Hex #9A0000Hex #FF0000Hex #F05A22
RGB 154, 0, 0RGB 255, 0, 0RGB 240, 90, 34
Light OrangeWarm YellowBright Yellow
Light OrangeWarm Yellow ColorBright Yellow Color
PMS 715PMS 1235PMS 115
CMYK 0, 54, 100, 0CMYK 0, 36, 100, 0CMYK 0, 13, 89, 0
Hex #F5851FHex #FBAD17Hex #FDD633
RGB 245, 133, 31RGB 251, 173, 23RGB 253, 214, 51
Light GrayMedium GrayDark Gray
Light Grey ColorMedium Grey ColorDark Grey Color
PMS Tint of blackPMS Tint of blackPMS Tint of black
CMYK 0, 0, 0, 40CMYK 0, 0, 0, 80CMYK 0, 0, 0, 90
Hex #A7A9ABHex #58585BHex #404041
RGB 167, 169, 171RGB 88, 88, 91RGB 64, 64, 65

Color Usage Guide

Color wheel depicting use of brand colors

Colors should be used in the proper ratio. Primary colors are most prominent, followed by secondary colors.