Godbold School of Business

Dr. Donald W. Caudill

Sandy Mankins
Name: Dr. Donald W. Caudill
E-mail: dcaudill@gardner-webb.edu
Office Phone: 704-406-2105
Office Location: Hamrick 304

Title: Professor of Marketing

Editor, Journal of Ethics & Entrepreneurship

 Boiling Springs


  • Virginia Polytechnic Institute and State University



  • University of Memphis

Master of Science in Marketing


  • Morehead State University

Master of Business Administration


  • Berea College
Bachelor of Science in Business Administration

Professional Experience:

  • Professor of Marketing, Godbold School of Business at Gardner-Webb University
  • Professor of Business and Leadership and Chair of Marketing, Management and Leadership, and E-Business and Entrepreneurship, Bluefield College
  • Professor of Marketing and Director of the Appalachian Leadership and Entrepreneurial Center, Bluefield State College
  • Associate Professor of Marketing and Honors Professor, Belmont University
  • Assistant Professor of Marketing, Southern Arkansas University
  • Assistant Professor of Marketing, University of North Alabama
  • Assistant Professor of Marketing , University of Tennessee at Martin
  • Instructor of Marketing, Virginia Polytechnic Institute and State University


Dr. Caudill has also worked in selling, retail management, and marketing research.  He also has owned and managed several entrepreneurial businesses including a small advertising agency.  Dr. Caudill has been a consultant for small and large businesses and a workshop leader and speaker at state, regional, and national conferences and conventions.

Awards, Honors & Certifications:

  • Fellow, Academy of Marketing Science
  • Member, Alpha Kappa Psi
  • Member, Delta Mu Delta
  • Member, Gamma Beta Phi
  • Member, Phi Eta Sigma
  • Member, Pinnacle
  • Member, Pi Sigma Epsilon
  • Member, Sigma Beta Delta
  • Member, Sigma Pi
  • Member, American Marketing Association
  • Member, Association of Consumer Research
  • Member, United States Association for Small Business and Entrepreneurship
  • Godbold School of Business Research Award, 2010
  • Gardner-Webb University Research Award, 2011
  • Gardner-Webb University President’s Award for Community Engagement, 2012
  • Hugh G. Wales National Faculty Advisor of the Year, American Marketing Association
  • Who’s Who in Advertising
  • Who’s Who Among American Teachers
  • Who’s Who Among Emerging Leaders of the World
  • Who’s Who in American Education
  • Who’s Who Among Young Professionals
  • Who’s Who in the South and Southwest
  • Outstanding Young Man of America
  • Higginbotham Award for Outstanding Service

Selected Publications:

Dr. Caudill has had nearly 100 articles published in professional journals and trade publications and has presented over 50 papers at conferences (and won Best Paper Awards).  He has authored four seminar manuals and several business/leadership book manuscripts.  Dr. Caudill’s research has been cited in textbooks and in numerous refereed journals.  He has been interviewed for several newspaper and magazine articles and on radio and television talk shows.  Dr.  Caudill has been on the editorial review boards of numerous journals.