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Office of Marketing

The Office of Marketing is a full-service marketing and communications agency that partners with the University’s academic and administrative areas to strengthen, promote and protect the GWU brand.

Our primary mission is to communicate the Gardner-Webb story to the world in ways that are compelling, creative, and captivating. These stories should accomplish one of three objectives:

  • Create awareness of our brand and programs;
  • Generate a preference for the GWU brand; and
  • Create and/or generate opportunities for action.

From developing strategic marketing plans and coordinating media interviews to designing print and digital communications, our goal is to make an impact. We evaluate each message to ensure that the highest presentation standards are met using the most up-to-date technology, as well as secure a positive return on investment.

Services include:

  • Search Engine Marketing
  • Online Display Marketing
  • Behavioral Targeted Marketing
  • Social Media Marketing
  • Traditional Marketing
  • Media Purchasing and Placement
  • Remarketing Campaigns
  • Automated Communication Plans and Implementation
  • Short Message Service Marketing (Texting)
  • Email Marketing
  • Search Engine Optimization
  • Lead Generation and Quality Scoring
  • Target Audience Identification and Profiling
  • Analytics Data Research and Reporting
  • Marketing Strategy and Consulting