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Our Impact

Brand Awareness

Videos

The University Communications and Marketing team works hard to build brand awareness on campus and in our community. The videos in the playlist below are examples of how the team creates shareable content that highlights our personality and the experience students have when they come to Gardner-Webb.


Collaboration

#DoubleDawgDay

A guiding pillar for our work is collaborating with others on campus, and our team works hard to ensure that your success is the University's success. To that end, we take great pride in collaborating with others on many different types of projects, from small ones for a single department to those that benefit the greater community.

An example of successful collaboration occured recently on #DoubleDawgDay, in which the Division of University Communications and Marketing partnered with the Division of University Advancement to support Gardner-Webb's day of giving. For several months leading up to the event, the two teams met regularly to develop the necessary collateral materials, strategize how to use them on the web and on social media, schedule which assets would be used where and when, and then report on the results.

As a result of this advance work, the two teams executed all tasks flawlessly on the day of the event. Not only did we raise more than $86,000, but we also improved engagement with current students and alumni via our social media outreach and converted 32% of website visitors into donors on #DoubleDawgDay. We have also built a strong foundation to make sure that future giving days see continued growth in both the number of donors as well as the number of gifts.

Here are a selection of social media posts related to the event that used our #DoubleDawgDay hashtag.

Awards

2017

Collegiate Advertising

  • 2016 "Gold Award" in Magazine Publication - Single
    Gardner-Webb The Magazine, Vol. 51, No. 1 2016
  • 2016 "Gold Award" in Calendar
    Christian Service Organization 2017 Calendar

Hermes Creative Awards

  • 2017 Platinum Award - Print
    Gardner-Webb The Magazine, Vol. 51, No. 2 2016

Communicator Awards

  • 2017 Communicator Awards Distinction in Educational Institution for Marketing/Promotion
    Gardner-Webb The Magazine, Vol. 51, No. 1 2016

PICA - Printing Industry of the Carolinas

  • 2016 Best of Category - Diecutting
    2016 School of Education Viewbook
  • 2016 Best of Category - Digital Printing: Booklets (32 pages or less)
    2016 School of Education Viewbook
  • 2016 Awards of Excellence - Booklets: Large Format
    2016 School of Nursing Viewbook
  • 2016 Special Judges Award - Self-Mailers (4 or more colors)
    2016 We Are Gardner-Webb Self-Mailer
  • 2016 Special Judges Award - Booklets: Small Format
    2016 Graduate School of Business Viewbook
  • 2016 Special Judges Award - Digital Printing: Cards
    2016 You Belong Here Postcard

2016

Communicator Awards

  • 2016 Silver Award of Distinction in Educational Institution Magazine
    Gardner Webb The Magazine Vol. 50 No. 2 2015
  • 2016 Silver Award of Distinction in Magazine: Overall Design
    Gardner Webb The Magazine Vol. 50 No. 2 2015

Hermes Creative Awards

  • 2016 Platinum Award - Print
    Gardner Webb The Magazine Vol. 50 No. 2 2015

Collegiate Advertising

  • 2015 "Gold Award" in Magazine Publication - Single
    Gardner Webb The Magazine Vol. 50 No. 2 2015
  • 2015 "Silver Award" in Calendar
    Christian Service Organization 2016 Calendar

PICA - Printing Industry of the Carolinas

  • 2015 Special Judges Award - Booklets: Large Format
    2015 TUG Viewbook
  • 2015 Special Judges Award - Postcards
    2015 Travel Grant Postcard

2015

Collegiate Advertising

  • 2015 Gold Award of Excellence for Cover Design
    Gardner Webb The Magazine Vol. 49 No. 1
  • 2015 Silver Award of Distinction in Educational Institution Magazine
    Gardner Webb The Magazine Vol. 49 No. 1

CASE III (Council for Advancement and Support of Education)

  • Special Merit Award - Print and Digital Publications - Magazine I
    Gardner Webb The Magazine Vol. 49 No. 1
  • Special Merit Award - Graphic Design - Cover
    Gardner Webb The Magazine Vol. 49 No. 1

Hermes Creative Awards

  • 2015 Platinum Award - Print
    Gardner Webb The Magazine Vol. 49 No. 2

2014

Collegiate Advertising

  • 2014 "Gold Award" in Magazine Publication - Single
    Gardner Webb The Magazine Vol. 49 No. 1