Marketing your organization’s events well is a must!

There are a number of ways you can advertise your events on campus. Follow these steps to insure you have maximized your effectiveness.

Step One:

Determine your audience. Who are you inviting to your event? What imagery and text would catch their attention and hopefully convince them to respond? For off campus marketing, contact Noel Manning at [email protected] to reach off-campus media outlets.

Step Two:

Create marketing pieces that are simple, clear and consistent providing the “who, what, when, where, why” details that your intended audience will respond to. All advertisements must include the contact email of the organization sponsoring the event.

We suggest you create one landscaped slide that can be used on bulletin boards, campus TV screens, banners in Tucker, etc. Having one consistent image and message for your event helps your audience remember it. Most organizations use Power Point or Word for this.

Your organization can pay to have banners and flyers printed in the library, but all of these must be approved by The Center for Personal & Professional Development and stamped as approved by Student Activities before they are posted on campus. All banners should be set up as 72×27 inch for use in Tucker Student Center. Use at least size 96 font to insure that it can be read from a distance.

Step Three:

Email the event flyer you create to [email protected] Once it is approved, you can have it printed as flyers or banners in the library at your club’s expense. Remember to bring these back to Student Activities to be stamped before you hang them around campus. Once received and approved, Student Activities Staff will post your advertisement to the campus TV’s, the GWU App, and include it in the next edition of Paw Prints. The deadline for Paw Prints submissions is Thursday at 5pm.

All posters, flyers, banners, or public notices must be approved by the Office of Student Activities prior to posting. Approval will be designated by a stamped “Approved Student Activities” on the poster, flyer, banner or public notice. All marketing and communications produced by and/or for campus organizations are considered property of Gardner-Webb University and must be aligned with and uphold the mission, vision and culture of Gardner-Webb University including our Affirmation Statement and Notice of Nondiscrimination. The University reserves the right to deny student organizations the privilege of holding/participating in events, sponsoring programs, and or posting materials if they are deemed inappropriate, provocative, or not aligned with the afore mentioned policies. The University reserves the right to remove any marketing materials that do not follow the procedures outlined in this handbook and/or those outlined in the Student Handbook.

Step Four:

Advertise! Post your approved Banners and Flyers. Student Activities will guide you as to where you can post your banners in Tucker Student Center or outside the Cafeteria. Flyers should be posted on bulletin boards with staples or tacks. Do not tape flyers too glass or walls. Remember to take down your promotional materials within 24 hours following the event.

Your organization can pay to have banners and flyers printed in the library, but these must be approved by Student Activities before they are posted on campus. All banners should be set up as 72×27 inch for use in Tucker Student Center. Use at least size 96 font to insure that it can be read from a distance.

In Tucker Student Center, all posters, flyers, banners, or public notices can ONLY be posted on bulletin boards or floor level glass railings. They are NOT allowed on stairs, walls, glass windows, doors, floors, brick columns, etc.

Clubs wishing to use any decorations in Tucker Student Center must be preapproved before use by VP of Student Development or Manager of the TSC. Such decorations, if approved, will have a specific time limit set for their removal by the club, which must be adhered to.

Personal invitations work!

Word of mouth and social media are highly effective for advertising events on your campus. Encourage organization members to share your event info with their circle of influence.

Consider having a table outside the cafeteria or in Tucker Student Center to advertise before your event as well.