Bachelor of Music with Emphasis in Business and Music Industry

Gardner-Webb orchestra

Your degree, Bachelor of Music with Emphasis in Business and Music Industry, will provide you with a broad knowledge of the music business industry and prepare you in many areas of the music business industry including, but not limited to, arts administration and venue management.

Undergraduate Admissions

Mission: An intensive survey of the music industry, the Bachelor of Music With Emphasis in Business and Music Industry provides opportunities to understand theories, improve performance skills and explore professional opportunities through a 15-week internship. The program combines instruction in the Department of Music in the School of Performing and Visual Arts and the Godbold School of Business Broyhill School of Management to offer the skills and experiences necessary for a successful career in areas of the music industry.

The GWU Department of Music is accredited by the National Association of Schools of Music (NASM). The Godbold School of Business Broyhill School of Management is accredited by the Association of Collegiate Business Schools and Programs.


(1) be prepared for positions in many areas of the music business industry including, but not limited to arts administration and venue management;

(2) demonstrate a broad knowledge of the music business industry; and

(3) possess and understanding of theoretical and historical knowledge, listening skills, a high level of proficiency in one area of applied performance, and basic skills in conducting, keyboard, and music technology and production.

Outcome Measurements

1. A capstone Internship in Music Business gives students 15 weeks of working in the industry and is measured by reports filled out by the intern supervisor.

2. MIBS 410 surveys a broad knowledge of the Music Industry and is demonstrated through examinations and class presentations.

3. Music Theory 1, 2, 3, 4, are required with regular examinations.

4. Students take 11 credits of Applied Music Lessons in their principal concentration and must play a jury examination at the end of each semester, where they are graded by a three-professor panel on tone, intonation, technique, rhythmic accuracy, interpretation and musicianship, stage presentation, dynamics and expression.

A degree in Music Business opens the door for careers in fields such as

  1. music festival and event planning
  2. music marketing
  3. venue management
  4. artist management and arts administration
  5. orchestra management
  6. arts council work
  7. concert series management

Other things are possible, and our alumni are working in all the above areas and promoting their own performing careers!

In addition to the University’s required general education and prerequisites, the Bachelor of Music in Music Business requires 99 credit hours of coursework (9 of which count in the general education core), which includes a required, built-in Business Administration minor.

MUSC 105, 106, 205, 206, 247, 305 (or 405), 325, 326, 446 or 447 (24 hours)

MUSC 226 (hours counted in core)

Primary Applied (11 hours)

Performance Group (9 hours, with a minimum of one hour being in a small ensemble)

Secondary Applied (4 hours)

Non-Vocal Concentration 1 hr. VOIC 101 or MUSC 250/3 hours Secondary Applied (Must pass piano proficiency)

Vocal Concentration 4 hrs. –Must pass piano proficiency

Piano Proficiency
 MIBS 150, 300, 410, and 490 (21 hours)

Business Core: Candidate must also complete the Business Administration minor consisting of ACCT 213 and 214; CISS 300; ECON 203 and 204; FINC 312; MGMT 316; and MRKT 300 (24 hours)

Six hours of electives from Music

Completion of this major thus carries an automatic Business Administration minor.

A Bachelor of Music in Music Business requires a Business Administration minor, which includes 24 credit hours of coursework in the School of Business in accounting, economics, finance, management, marketing and other disciplines. Thus, music and business requirements make up the 99 hours.

Additional information, including descriptions of specific courses and their corresponding credit hours, is available in the Academic Catalog.

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