Dr. Lisa Luedeman

Professor of Communications Studies

Educational History

  • B.A., Winthrop University, 1990 cum laude
  • M.A. University of South Carolina, 1994 (Received the competitive Excellence in Student Research Award for Master’s Thesis)
  • Ph.D., School of Journalism/Mass Communications, University of SC (2011)


Dr. Luedeman has over 30 years of professional and academic communications experience—including a long-term stint as head of university communications at USC Upstate and the management of her own communications firm, LL Communications. Her research interests include collective memory, ethics in public relations and propaganda, grounded theory, the Kennedys, the prolific influence of music in various contexts as well as media effects and the changing landscape of news delivery. Courses she has taught and/or developed include:

  • Public Relations Writing (Developed)
  • Media Writing (Developed)
  • The Kennedys’ Use of Media and Public Relations (Developed)
  • Public Relations Principles (Developed)
  • Public Relations Techniques (Developed)
  • Public Relations Portfolio (Developed)
  • Communications in Sports (Developed)
  • Media Management (Developed)
  • Women in the Media (Developed)
  • Communications Research Methods (Developed)
  • Investigative Reporting and Ethics (Developed)
  • Mass Media and Society
  • Mass Media Law and Ethics
  • Communication Theory
  • Speech for Radio and Television
  • Survey of Mass Communications
  • Organizational Communication
  • Sales Strategies
  • Fundamentals of Supervision
  • Public Speaking
  • Introduction to Management
  • Introduction to Marketing

Luedeman has won numerous awards for her public relations and writing efforts, is involved in professional and personal community activities, is a graduate of Leadership Spartanburg, a member of AEJMC, and has presented her research at regional and national conferences. She and husband, Eric, have a son, Daniel, and daughter, Marianne.