Meta Digital Marketing

PACE 540 Meta Certified Digital Marketing Associate

Launch a career in marketing with a certification from Meta!
Meta builds technologies that help people connect, find communities and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

In collaboration with Meta, Certiport, a Pearson VUE business, is proud to bring you the Meta Certified Digital Marketing Associate Certification. The Meta Certified Digital Marketing Associate is a great addition to the Certiport business certification portfolio and our first that focuses on helping learners launch their marketing career.

Learners who earn the Meta Certified Digital Marketing Associate Certification understand the value that advertising on Meta technologies can deliver for businesses, small and large, by helping them reach new and existing customers. Whether a learner wants to start a career in marketing or upskill and expand their expertise, the Meta Digital Marketing Associate Certification is a great place to reach professional goals and validate their skillset.

The value of a Meta Certification:

• Reach business goals on Facebook, Messenger, Instagram and WhatsApp
• Run efficient campaigns on Meta technologies
• Produce higher quality, more innovative work
• Prove expertise in creating, managing and measuring ads across Meta technologies and in the industry
• Maximize career growth

Learners that earn the Meta Certified Digital Marketing Associate are expected to have the required knowledge and work-ready skills necessary to launch a career in social media marketing, through at least 150 hours of instruction.

According to the U.S. Bureau of Labor Statistics, marketing jobs are projected to be in demand, with an expected growth rate of 6%, out pacing the average growth rate across all professions.

The Meta Certification program provides additional certifications for individuals who want to enhance their professional skills and advance their careers in digital marketing. To learn more, please visit  Pearson VUE.

Course Structure

When: Anytime
Location: Online
Cost: $295

Curriculum

1. The value of Meta technologies
   • 1.1 Identify Meta technologies.
   • 1.2 Communicate the value proposition of Meta technologies for businesses.
2. Establish a business presence
   • 2.1 Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences.
   • 2.2 Explain the process to customize settings within Meta Ads Manager.
   • 2.3 Apply creative best practices optimized for mobile experiences.
3. Advertising fundamentals
   • 3.1 Recognize the value of advertising on Meta technologies.
   • 3.2 Recognize the importance of matching business goals to ad campaign objectives.
   • 3.3 Communicate the value of the Meta Pixel and the Conversions API.
   • 3.4 Describe how people are charged for ads and where the ads are shown.
   • 3.5 Identify data privacy protections and common ad policies.
4. Create and manage ads
   • 4.1 Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.
   • 4.2 Identify settings available at the campaign, ad set and ad level.
   • 4.3 Determine the ad campaign objective to achieve business goals.
   • 4.4 Identify ad targeting capabilities.
   • 4.5 Determine the appropriate ad formats for a given scenario.
   • 4.6 Identify budget and ad scheduling options.
   • 4.7 Identify the relationship between budget and estimated results.
5. Reporting
   • 5.1 Identify campaign results through Meta Ads Reporting.
   • 5.2 Measure the success of a campaign.

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