Undergraduate Sport Management Programs

Develop a firm grasp of a variety of business disciplines, including accounting, finance, management, and economics.

Sports aren’t just for athletes, coaches and fans. Beyond knowing the scores, the players, or the stats, there’s a promising and rewarding business career waiting for you. A Bachelor of Science in Sport Management will equip you with a broad understanding of the business side of sport, while also providing you instruction in an array of other business disciplines and offering opportunities for field experience through internships and community service.


What You’ll Learn

As a Sport Management major at Gardner-Webb, you will receive instruction in management, business, communications, social ethics, governance, and leadership principles uniquely and specifically related to the field of sport management through studies in several university departments.

In addition to the University’s required general education and prerequisites, the Bachelor of Science in Sport Management includes 48 hours of Sport Management coursework. Since Sport Management encompasses a broad umbrella within sport, it allow students to minor or double major in their specific area of interest in the sport industry. 

Coupled with classroom studies rooted in Christian ethics, you will apply your education in an internship that will help you build professional contacts, prepare for the future and earn academic credit.

When you graduate, you will be equipped with strong analytical and problem-solving skills and prepared to take on a sport management career in the field that interests you most.

Internship Opportunities


Gardner-Webb University Sport Management Internship Sites:

  • Charlotte Hornets, Executive Office (National Basketball Association), Charlotte, NC
  • Charlotte Motor Speedway, Features NASCAR, Nextel Cup, Busch series, ARCA and Go-Kart racing, (Operation Management and Event Management) in Concord, NC
  • Tampa Bay Buccaneers (National Football League), Equipment Management, Tampa, FL
  • Miami Dolphins (National Football League), Youth Programs, Miami Gardens, FL
  • Hurricane Junior Golf Tour (Tour Management) Jacksonville, FL
  • BB&T Atlanta Open (Professional Tennis), Atlanta, GA
  • Greenville Swamp Rabbits, Profession Hockey, in Greenville, SC
  • The Charlotte Knights, Minor League Baseball in Charlotte, NC
  • Winston-Salem Dash, Minor League Baseball in Winston-Salam, NC
  • The Charleston Riverdogs, Minor League Baseball in Charleston, SC
  • The Greenville Drive, Minor League Baseball in Greenville, SC
  • Kannapolis Intimidators, Minor League Baseball in Kannapolis, NC
  • Dayton Dutch Lions FC (USL Professional Division), Professional Soccer in Dayton, OH
  • West Virginia Chaos (Premier Development League Team), Amateur Soccer in Charleston, WV
  • LakePoint Sports Complex (Tournaments/Events for Sport Travel), Emerson, GA.
  • 540 Sports and Entertainment LLC (Agency), Raleigh, NC
  • Dunamis Accelerated Recovery and Performance, Colorado Springs, CO (Sports Training/Recovery)
  • Athletic Republic (Performance Sports Training), Randolph, NJ
  • Cooperstown Dreams Park (American Youth Baseball), Cooperstown, NY
  • River Bend YMCA Golf Course, Shelby, NC
  • Pinebrook Golf and Country Club in Calgary, Alberta, Canada
  • Coastal Plain League Office, Wooden Bat League, in Holly Springs, NC
  • Forest City Owls Baseball, Coastal Plain League in Forest City, NC
  • Gastonia Grizzles Baseball, Coastal Plain League in Gastonia, NC
  • Martinsville Mustangs, Coastal Plain League in Martinsville, VA
  • Rockbridge Rapids Baseball, Valley Baseball League in Lexington, VA
  • BCMG, Advertising & Marketing in Atlanta, GA
  • Upward Star Center (Indoor / Outdoor Youth Sports Complex) in Spartanburg, SC.
  • 6-4-3 DP Athletics, a full service youth sports organization for baseball and softball in Marietta, GA
  • Washington County Recreation Department, Washington, VA
  • Alamance County YMCA, Burlington, NC
  • Ruby Hunt YMCA, Boiling Springs, NC
  • Crest High School (Athletic Administration) Shelby, NC
  • Gardner-Webb University Athletic Department:
    • Compliance Office, NCAA compliance
    • Media Relations, sports information assistant
    • Bulldog Club, annual athletic financial support
    • Men’s Basketball Program, coaching
    • Men’s Football Program, equipment management/coaching
    • Women’s Soccer Program, coaching
    • Women’s Basketball, coaching
    • Men’s Baseball, coaching

Available Programs

Bachelor of Science in Sport Management

In addition to the University’s required general education and prerequisites, the Bachelor of Science in Sport Management includes 48 hours of Sport Management coursework.

For a more in-depth look at program requirements, visit our Academic Catalog.

Sport Management Minor

A minor in Sport Management requires 15 credit hours of coursework, including studies in basic principles, sport facility design, legal issues, ethics and leadership, and more. 

For a more in-depth look at minor requirements, visit our Academic Catalog.

Accelerated Master of Sport Management

The Accelerated Master of Sport Management (MSM) program allows Gardner-Webb undergraduate students to begin work in the MSM program while completing their bachelor’s degree.  

Qualified students may apply for admission to the Accelerated MSM during their junior year (or after 60 credit hours). If accepted, students can take up to six credit hours of graduate coursework to apply toward their MSM degree and earn combination credit for these hours at the undergraduate level. 

Courses in this program are taught online in eight-week terms to increase flexibility.  


What You’ll Do

A Bachelor of Science in Sport Management prepares you for a career in professional sports management, including

  • marketing
  • sales
  • security
  • promotions
  • concessions
  • ticketing
  • public relations
  • facility management
  • parks and recreation
  • operations
  • law
  • athletic administration
  • campus recreation

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