Masters of Sport Management Programs

The Master of Sport Management (MSM) program offered by the Graduate College of Business at Gardner-Webb University provides graduates with the knowledge and skill to enter and progress within the Sport Management field. 

Gardner-Webb University Master’s degree in Sport Management purpose is to prepare the student for a successful career in the industry and provide increased credentials for upper management positions in the field of sport. It is a specialized business management master’s degree program designed expressly for the sport management professional. Students acquire the ability to perform administrative, business, and leadership tasks necessary for success in this high growth arena.

Curriculum

What You’ll Learn

The Master of Sport Management includes 30 graduate hour courses offered online. Students can complete the program in one or two years. There are 6, eight week, Terms offered throughout the year and during each Term students have the option of taking one or two courses each Term. The Master of Sport Management is a rolling admission structure. Students may start at any Term.

Available Programs

Master of Sport Management

The Master of Sport Management (MSM) includes 30 graduate hours within six calendar years and an overall minimum GPA of 3.0 in graduate studies.

For a more in-depth look at program requirements, visit our Academic Catalog.

Bachelor of Science in Sport Management

In addition to the University’s required general education and prerequisites, the Bachelor of Science in Sport Management includes 48 hours of Sport Management coursework.

For a more in-depth look at program requirements, visit our Academic Catalog.

Accelerated Master of Sport Management

The Accelerated Master of Sport Management (MSM) program allows Gardner-Webb undergraduate students to begin work in the MSM program while completing their bachelor’s degree.  

Qualified students may apply for admission to the Accelerated MSM during their junior year (or after 60 credit hours). If accepted, students can take up to six credit hours of graduate coursework to apply toward their MSM degree and earn combination credit for these hours at the undergraduate level. 

Courses in this program are taught online in eight-week terms to increase flexibility.  

Graduates from the Godbold College of Business Bachelor of Science degree programs will be seamlessly admitted into the following programs: Master of Business Administration, Master of Sport Management, or International Master of Business within one year of graduation. Graduates from the Godbold College of Business Bachelor of Science in Accounting program will be seamlessly admitted into the Master of Accounting program within one year of graduation.  

All application fees are waived, and admission requirements are streamlined. See the Godbold College of Business section of the academic catalog for more details.

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Outcomes

What You’ll Do

Students who earn a Master in Sport Management go on to find careers such as

  • Professional Sport Administration
  • Athletic Director
  • Athletic Administration
  • Community and Nonprofit Recreation Administration
  • Sports Club Administration
  • Private Sport Ownership
  • Campus Recreation
  • Sport Event Management
  • Sport Marketing/Promotions
  • Sport Operations
  • Sport Facility Management
  • Intercollegiate Coaching

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