Undergraduate Marketing Programs

Develop approaches for problem-solving using critical thinking and today’s technology.

A Bachelor of Science in Marketing will equip you with an understanding of the concepts of promoting a company’s brand, increasing sales and driving awareness to help an organization succeed, while also providing professional experience through a business internship.

Curriculum

What You’ll Learn

When you graduate with a Marketing degree, you will be prepared to lead and support marketing efforts at businesses and non-profit organizations, helping communicate their message and achieve their goals.

In addition to marketing-specific courses, you will develop a firm grasp of a variety of business disciplines, including accounting, finance, management, and economics.

Coupled with classroom studies rooted in Christian ethics, your program will allow you to put your learning into practice, explore career interests and make rewarding professional contacts through an internship.

Available Programs

Bachelor of Science in Marketing

In addition to the University’s required general education and prerequisites, the Bachelor of Science in Marketing includes 36 credit hours in Broyhill Undergraduate School of Management core business courses, as well as 24 hours of Marketing coursework.

For a more in-depth look at program requirements, visit our Academic Catalog.

Marketing Minor

The Broyhill School of Management offers a minor in Marketing, which requires 18 credit hours of coursework.

For a more in-depth look at minor requirements, visit our Academic Catalog.

Outcomes

What You’ll Do

With a degree in Marketing, you will gain a flexible skillset that will be valuable for an array of careers, including

  • account management
  • nonprofit management
  • real estate
  • retail
  • customer service
  • commercial lending
  • bank branch management
  • marketing research firms
  • brand management firms
  • consulting

Ready to take the next step?

Apply Now
Admissions & Aid

Start your college career. Once you've found the program that's right for you, learn how to apply and become one of the approximately 96% of our students that receive financial aid.

We're here to help.

Take the Next Step