Social Media Audit

Audit

Use this checklist as a resource for you to review all social media network profiles to ensure what is available about you electronically is presenting a professional and job-ready image of you!

Where are you online? Locate all social media profiles

• Which networks do you use, including those outside the big 4 (Facebook, Twitter, LinkedIn, Google+).
• Others to consider: Instagram, Snapchat, Pinterest, YouTube, Tumblr, etc.
  • Even if it “disappears,” think about if a picture etc. can be taken of the post.
• Make a comprehensive list of the network type, URL, Profile Name, and last Activity Date. Keep this in an excel sheet for easy access.
• Are all actively used or do you need to disable?

Examine all social media profiles

• What are your goals for using each site?
• Review all details.
• Look for consistency between each site.

Check for Completion and Consistency

• Ask yourself: What does each site say about you?
• Solicit someone else’s opinion about each of your sites.
• Ask yourself: Is the site helpful or harmful to your professional brand?
• With each site:
  • Examine your profile for accuracy and thoroughness.
  • Check tone of your profile.
  • Are your URLs uniform?.
  • Review all pictures, posts etc. for harmful information.
  • Carefully examine privacy settings

Goals to Achieve Professional Online Image

• Google your name and examine the results. Make note of anything that belongs to someone else with your name.
• Review dropbox and other sites.
• Set parameters on what you should post and what others can post of you.
• Reflect on how each social media site can be a job networking tool as well as a personal outlet.