A trademark is a Brand Name – it can be a word, phrase, symbol or design, or combination of words, phrases, symbols, or designs that identifies and distinguishes the source of the goods of one party from those of another. Gardner-Webb University controls the words, phrases, insignias, and designs that have come to represent the University to the public.
The following items are officially registered and licensed and should never be used for merchandising or representation without expressed written permission: “The Gardner-Webb University Seal”, “The Gardner-Webb University Runnin’ Bulldog logo”, the name – “GWU” and the name “Gardner-Webb.” Any variation of those words or letters used for purposes to reflect, represent or misrepresent the University is under protection as well.
The Gardner-Webb University mascot is the Runnin’ Bulldog. To maintain consistency of the University identity, the Office of Creative Services must supply graphic depictions of the mascot. Use of any other variation or type of bulldog mascot is not permitted for distribution without written permission of the Office of Creative Services.
The official Gardner-Webb University primary colors are black and PMS 186.
The first text reference in any manuscript or publication should always be “Gardner-Webb University.” After that, “Gardner-Webb” or “the University” is permitted. Although allowed, the use of “GWU” should be limited.
Student organizations who wish to use Gardner-Webb marks on apparel (such as t-shirts, hats or jerseys) and gift items (such as mugs, key chains, umbrellas, jewelry, etc.) must use MadCap Printing and Design as their merchandise vendor. The Office of Creative Services will oversee all orders throughout this process.
To create designs for Club-related items, clubs will need to either:
Or
Clubs as a part of the Office of Student Engagement only have access to the licensed marks/logos below
To create your club design with the above logo/marks and fonts please email the ADSE to obtain these files.
Clubs are not agents of GWU. The clubs may use the name Gardner-Webb University in describing the organization, however, clubs must understand and make it clear in their representation to third parties that they speak only for their own members, not the University or the student body as a whole.
Teams using any of the GWU marks must have the design approved by the Office of Creative Services prior to purchasing. Teams must also use the approved vendor, MadCap Printing and Design, for printing.
Clubs may create their own nickname and unique logo to go along with their club. However, anything with the “Gardner-Webb” name or “GWU” or “GW” will need approval prior to printing. Clubs must clear the nickname and logo concepts with the ADSE and Creative Services before submitting for printing.
