In order to create and maintain a consistent look throughout all Gardner-Webb’s materials, the same families and styles of typography should be used at all times. These primary fonts can be found on fonts.adobe.com (free with an Adobe Creative Cloud subscription).
Stix Two Text should be used as the primary serif typeface for Gardner-Webb. However, if it is not able to be used, either from lack of access or technological limitations, the substitute typeface Times New Roman may be used.
Source Sans Pro should be used as the primary sans serif typeface for Gardner-Webb. However, if it is not able to be used, either from lack of access or technological limitations, the substitute typeface Arial may be used.
Secondary fonts should be used sparingly and only as an accent typeface or for specialized purposes. They should never be used as body copy.
