Typography Guidelines

Usage Guidelines

Example of typography usage guidelines

Title Header

  • Source Sans Pro Bold
  • Tracking set to +50
  • Always in GWU Red
  • Always 10–12 points

Large titles

  • Stix Two Text Regular

Intro Text

  • Source Sans Pro Regular
  • Ok to use Stix Two Text Regular, if there’s no title available

Body copy

  • Source Sans Pro Regular
  • 9.5 points, 13 leading
  • Always black
  • Alignment: flush left, ragged right
  • No indents
  • Gutter = .125”

Body copy headers

  • Source Sans Pro Bold
  • 9 points
  • Tracking set to +50
  • Always GWU Red

Body copy sub-headers

  • Source Sans Pro Semi-bold or Regular
  • 10 points
  • Always GWU Red
Example of Quick Facts typography usage

Large numbers with quick fact

  • Number: Stix Two Text Regular
  • Quick fact: Source Sans Pro Semi-bold or Regular
Example of quotes typography usage

Callouts and Quotes

  • Stix Two Text Regular
  • GWU Red or Black
Example of bullet point typography usage

Bullet

  • Use Source Sans Pro Black for the bullet symbol. If this bullet is not available, use a circle: •
  • Indent bulleted text to 0.125”

Layout Guidelines

example of copy layout guidelines