Patterns, Shapes, and Gradients

gradient banner graphic

Gradient

This gradient is used as a partial overlay on top of photos. Colors: Light Orange to Bright Yellow, or Dark Red to GWU Red.

Solid swoop graphic

SOLID SWOOP

The swoop may be used as a solid block of color in a design. Acceptable colors: GWU Red, Black, any of the branded Grays, or whites.

swoop gradient graphic

SWOOP GRADIENT

The gradient swoop is a mix between the “solid swoop” and “gradient,” as shown above. Colors: Light Orange to Bright Yellow, or Dark Red to GWU Red.

pattern graphic example

Pattern

Use patterned backgrounds to accent branded materials. These help add texture and interest to the design in a subtle and sophisticated way.

There curve patter represents the curves in the flame and has two versions: black and GWU red.

There dot texture pattern has four versions: GWU red, dark red, light grey and dark grey.

Icons

PAW PRINTS

Paw print icons may be used as background texture, as a pattern, or as subtle graphic elements in designs. They may not be rotated, distorted or skewed or used in isolation (just using one paw), unless there’s written approval from University Marketing and Communications. The paw prints do not replace any official GWU logos—they are purely graphic elements in designs. Paw prints may be set in black, GWU red, any of the grays in the GWU color palette, or white.

Layout Elements

Example of circle photos

CIRCLE PHOTOS

Use circles for profile photos, especially when alongside a quote.

Example of large quote marks

LARGE QUOTE MARKS

Use quote marks as a subtle graphics behind quotes (set in Winner Narrow Extra Bold).

example of 3 photo alignment

PHOTO ALIGNMENT

Emphasize the use of white space when using free-floating photos. Use a grid to align photos and keep the margins between the photos substantial.

example of text within frame and bar

FRAME AND BAR

For accentuating text. The black frame is at 0.35 points and the red line is 4 points.

example of gray sidebar with bullets

GRAY SIDEBAR FOR BULLETED TEXT

Use a gray box as a sidebar for bullets. Divide content with a solid or dotted line.