Color aids in creating a cohesive brand by developing a consistent look and feel. Gardner-Webb has a primary color palette and a secondary color palette.
Gardner-Webb’s colors of red, black, pure white and pale gray comprise the Gardner-Webb primary color palette.
Gardner-Webb’s secondary palette is made up of warm colors, including dark red, dark orange, orange and yellow. These colors should be used as supporting colors to the primary red and black. They may be used very sparingly and primarily as accent colors that call the viewer’s eye to important information like calls-to-action.
Colors should be used in the proper ratio. Primary colors are most prominent, followed by secondary colors.