Sub-brand Logos

Sub-branded logos are used for donor-sponsors, school logos, departments, programs, and clubs. These logos pair with the Gardner-Webb wordmark. Never break the logos apart or use them beside core institutional brand logos.

What is Brand Architecture?

Brand architecture is a top-level plan to manage the relationship between an institution’s brand, sub-brands, campaign brands and partner brands. Done well, brand architecture helps guide the various entities within an organization in the creation and governance of a brand’s visual elements.

What Brand Architecture Does:

  • It reinforces the Gardner-Webb brand by encouraging consistency across individual
  • university departments.
  • It extends the virtues associated with the Gardner-Webb brand to all Gardner-Webb
  • departments—establishing and building value in each.
  • It simplifies Gardner-Webb’s communications— both internal and external—and bolsters the viewer’s perception of the university.

Core Institution Brand

The core institution brand represents Gardner-Webb University as a whole. Use only the primary horizontal logo, or its vertical counterpart, displayed below. The horizontal logo is preferred if the design allows. Otherwise, use the vertical logo.

GWU horizontal and stacked logos shaded and in full color

Primary Sub-brands

Donor-Sponsored Logos and School Logos

Use the primary sub-brands for donor-sponsored logos or school logos; these logos pair with the Gardner-Webb wordmark. Never break the logos apart or use them beside core institution brand logos.

Secondary Sub-brands

Departments, Programs and Clubs

Use secondary sub-brands for departments, programs and clubs. Never place these logos beside the core institution brand logos.