Sub-branded logos are used for donor-sponsors, school logos, departments, programs, and clubs. These logos pair with the Gardner-Webb wordmark. Never break the logos apart or use them beside core institutional brand logos.
Brand architecture is a top-level plan to manage the relationship between an institution’s brand, sub-brands, campaign brands and partner brands. Done well, brand architecture helps guide the various entities within an organization in the creation and governance of a brand’s visual elements.
The core institution brand represents Gardner-Webb University as a whole. Use only the primary horizontal logo, or its vertical counterpart, displayed below. The horizontal logo is preferred if the design allows. Otherwise, use the vertical logo.
Donor-Sponsored Logos and School Logos
Use the primary sub-brands for donor-sponsored logos or school logos; these logos pair with the Gardner-Webb wordmark. Never break the logos apart or use them beside core institution brand logos.
Departments, Programs and Clubs
Use secondary sub-brands for departments, programs and clubs. Never place these logos beside the core institution brand logos.