We will make our University a destination of first choice for
an increasing number of students from around the state, from across the region,
We will support the Office of Enrollment Management in their efforts
to market the undergraduate psychology program and graduate counseling
We will share, as appropriate, information about graduate
programs at in-house events (such as through classroom visits (PSYC
228, PSYC 401), Psi Chi Honor Society, Psychology Club, Graduate
and Professional School Fair, etc.), as measured by the number of
We will, as appropriate and assuming financial support
from the university, work with the Enrollment Management to
design/review materials to be used in their strategies to market the
graduate counseling programs as measured by scheduled meetings
with Enrollment Management.
We will be represented at professional organization
conferences by student and faculty presentation proposals as measured
by data from faculty self-evaluations.
We will implement an Alumni Poster Program to advertise our
We will have our first Alumni Poster on display in Elliott Hall by the end of the 2021-2022 academic year.
We will increase and diversify the sources of revenue needed to
sustain the growth and strengthening of our vibrant, comprehensive University.
We will increase revenue by offering the newly approved Marriage,
Couples, and Family Concentration which will require additional coursework for
students in the Clinical Mental Health Counseling Program and yield more
enrollment dollars for the university.
We will introduce applicants and students enrolled in the
Clinical Mental Health Counseling Program to the Concentration in
Marriage, Couples, and Family as measured by the number of applicants
to the counseling programs and number of students at advising events.
We will assess, as appropriate, perceptual data from
students engaging in the Marriage, Couples, and Family Concentration
to identify strengths and areas for improvement as measured by feedback
We will increase revenue by offering the newly approved
accelerated version of the Clinical Mental Health Counseling Program which will
allow students to graduate sooner making our program more competitive with
other similar programs.
We will monitor any changes in enrollment as a result of this
accelerated program format as measured by enrollment numbers.
We will assess as appropriate, perceptual data from students
engaging in the accelerated version of the Clinical Mental Health
Counseling Program to identify strengths and areas for improvement as
measured by student feedback.
We will find a donor to fund the naming rights for the School of
Psychology and Counseling and list contacts.
We will actively seek a donor to fund the naming rights for the
School of Psychology and Counseling as measured by number of contacts
made in the academic year.
Gardner-Webb University is a private university with a very public
mission. We will increase our positive impact in the broader community and in the
region by partnering with those who share our interest in improving the quality of life
in Cleveland County and beyond.
We will expand our annual Gamma Alpha Omega Counseling
Symposium to invite attendance by counselors in the region and by students
from other universities in the region.
We will document symposium-related contacts with counseling
professionals and regional universities as well as attendance and
participation in the symposium.
We will have students volunteer with local agencies and offer
services to community members.
We will have students submit evidence of involvement in
services to the community.
We will consult with local organization/school representatives to
seek opportunities for collaborative approaches to support well-being of
We will document contacts with community organization/
We will examine ways to promote our in-house journal
(The Journal of Counseling and Psychology) in the region and beyond.
We will create a workgroup to promote the journal.
We will achieve and sustain a reputation as North Carolina’s leader in
Christian higher education.
We will intentionally incorporate GWU’s institutional motto (Pro
Deo et Humanitate) in the way that we communicate the Mission Statement of
the Undergraduate Psychology Program and Graduate Counseling Programs
and in program documents and events
We will increase participation in the annual Gamma Alpha
Omega Counseling Symposium as measured by attendance by
emphasizing our Christian Identity as an institution of higher learning
through the invitation of speakers/presenters who will address the
Christian perspective on the counseling issues being discussed.
We will increase our regional influence as measured by the
number of downloads by inviting authors to submit articles addressing
psychological well-being from a Christian perspective to the School of
Psychology and Counseling online Journal of Counseling and Psychology.