We will make our University a destination of first choice for an increasing number of students from around the state, from across the region, and beyond.
We will collaborate with existing assets on the current University
marketing and promotions team to aide in raising the profile of each sport
through creative projects, multiplatform social media campaigns and an
increase in targeted visibility in and around the state and region.
We will track engagement with prospective student-athletes
through existing measurement tools (Hootsuite, etc.) to determine the
impact of all campaigns.
We will provide student-athletes with additional opportunities for allaround success at Gardner-Webb through improved access and availability of
tutoring and support services.
We will establish goals of steady improvement of graduation
rates for athletics and the overall departmental grade point average. The
current graduation rate for athletics is 65% and the departmental GPA for
2019-2020 was 3.3. Four-year targets will be 70% for graduation rate and
3.5 for grade point average.
We will provide student-athletes with improved access in the areas
of mental health counseling, career counseling and job placement.
We will bring speakers to campus to address mental health
issues and assist in providing comfortable avenues for student-athletes to
engage counseling services as specific concerns arise.
We will identify successful Gardner-Webb alumni and
representatives from area and regional businesses for career advice and
potential internships for student-athletes.
We will track the number of student-athletes who take
advantage of the programs offered by Gardner-Webb’s Center for
Personal and Professional Development.
We will increase and diversify the sources of revenue needed to sustain the growth and strengthening of our vibrant, comprehensive University.
We will find new revenue streams, improve existing funding
relationships and provide the framework and support necessary to accomplish
proper financial development within athletics at Gardner-Webb.
We will enter into an agreement with a third-party athletics
marketing sales force to create new sources of revenue and target new
corporate partners for the athletics department.
We will secure funding for primary naming rights to available
facilities on campus and seek secondary naming opportunities (i.e. offices,
meeting rooms, locker rooms) for facilities where the primary naming rights
We will strengthen relationships between friends of athletics
and the Gardner-Webb University Office of Advancement, as well as
making introductions and serving as a conduit between those parties.
Gardner-Webb University is a private university with a very public
mission. We will increase our positive impact in the broader community and in the
region by partnering with those who share our interest in improving the quality of life
in Cleveland County and beyond.
We will provide more fan and community engagement opportunities
for Boiling Springs, Cleveland County and surrounding communities and
We will invite fans to campus for specific dates during
preseason activities to provide promotional materials (posters, schedule
cards, etc.), meet and interact with team members and coaching staffs.
We will encourage head coaches to increase their visibility in
the surrounding communities through speaking engagements.
We will increase admission numbers and revenue for ticketed
sports (football, men’s basketball, women’s basketball, baseball and softball).
We will track ticket sales through the new online agreement
with Glitnr Ticketing, which provides analytics for season ticket sales,
individual game ticket sales and student ticket distribution.
We will continue to increase our community service involvement
through the year.
We will continue to track hours served by each team as
reported by coaching staffs and encourage increased hours through
Bulldog Cup points and other incentives.
We will achieve and sustain a reputation as North Carolina’s leader in
Christian higher education.
We will win championships and raise competitive levels across
all sports. We will become a constant factor in the conference title race and a
regular contributor to conference strength and prestige.
We will track our success through the Big South’s Sasser
Cup standings annually, the number of NCAA tournament appearances,
regular season trophies and rankings in national polls for applicable
We will freshen the look and feel of the athletics department
through a third-party, professional re-branding effort. Involved in this project will
be the creation of a consistent and unique alphanumeric font and redesigned
primary, secondary and wordmarks.
We will consult with athletics staff, alumni, other university
staff and additional stakeholders to assist with a successful re-brand.
We will provide opportunities for Christian influence and growth
among our student-athlete population.
We will bring in speakers with a distinctively Christian
emphasis once per year and again at the Senior Recognition Banquet
to address student-athletes
We will lead efforts with alumni groups to create opportunities and
generate excitement for returns to campus outside of the traditional Homecoming
and Hoopscoming dates
We will continually research and seek interesting historical
accomplishments, dates, contests and teams for recognition during games
on campus through the academic year.