We will make our University a destination of first choice for an increasing number of students from around the state, from across the region, and beyond.
We will increase philanthropic support for scholarship, both annual
We will measure total dollars and raised with the goal to
increase total dollars by at least 5% each year.
We will measure total number of endowed scholarships
secured with a goal to increase by at least 5% each year.
We will measure donor participation with the goal to increase
the number of donors by at least 5% each year.
We will increase alumni donor participation to the Annual Fund
by at least 1% each year.
We will increase philanthropic support for study abroad, internships
and the Mission Endowment Fund.
We will track the number of donors and gifts received to
support these student immersion experiences.
We will partner with the Center for Personal and Professional
Development to increase and strengthen Gardner-Webb’s network of alumni and
friends in an effort to provide job placement, internships and other student
We will track the number of partnerships—corporate and
others—secured on an annual basis.
We will track the number promotional emails and events to
evaluate the partnership with the Center for Personal and Professional
We will partner with Athletics to improve “game day experience”
and event attendance.
We will track Bulldog Club membership, athletic event
attendance and total number of events hosted.
We will increase and diversify the sources of revenue needed to sustain the growth and strengthening of our vibrant, comprehensive University.
We will increase all fundraising activity and dollars raised through
We will create a baseline of total dollars raised in FY2020-21
through our new system and compare to following fiscal years with a goal
of increasing the total dollars raise by 10% each year.
We will track total number of gifts in FY2020-21 and compare
to following fiscal years.
We will measure activity metrics for front line staff including
meetings, solicitations and other activity through year-to-year comparison.
We will collaborate with campus partners to seek naming
opportunities for each College/School.
We will measure the number of gift solicitations completed and
the number of colleges and schools that are named.
We will prepare for and launch an ambitious, achievable,
We will prioritize list of fundable projects and needs
We will partner with a third-party consultant to conduct
We will strengthen the University Advancement budgets
through careful stewardship of the Advancement Investment Fee (AIF) and
other fee structures.
We will continuously evaluate the AIF to determine its
effectiveness and measure percentage of budget provided by
Advancement Fee structure as it compares to funding methods.
We will implement more robust Annual and Planned Giving
strategies that will generate consistent and long-term funding to support the
We will measure the number of dollars, donors and retained
donors that use annual giving vehicles.
We will evaluate the number of solicitation tools and methods
for both Annual and Planned giving with emphasis on cost effectiveness.
We will measure the number of planned gifts booked.
We will improve our donor stewardship programs to
increase donor retention.
We will measure the number of repeat donors
compared to previous years.
Gardner-Webb University is a private university with a very public
mission. We will increase our positive impact in the broader community and in the
region by partnering with those who share our interest in improving the quality of life
in Cleveland County and beyond.
Alumni Association will launch a strategy to create regional
chapters in local and targeted markets.
We will track the number of alumni engaged and number of
events hosted by each chapter.
We will document how GWU alumni are a positive force for
good in the communities they call home to help University Marketing
identify potential alumni stories.
We will intentionally develop our partnership with the Town of
We will track the number of Town events we attend including
Town Council meetings and Town sponsored festivals.
We will achieve and sustain a reputation as North Carolina’s leader in
Christian higher education.
We will partner with the Office of Christian Life and Service to
promote the church-matching and ministers’ dependent scholarships by creating
opportunities for the President and strategic employees to visit with pastors and
We will measure increases in the recruitment yield from
church-matching and ministers’ dependent scholarships.
We will measure the number of participating churches.
We will increase support of the Christian Service Organization and
launch a launch a strategy to streamline all ministerial scholarship under the
We will measure the amount of money raised and number
We will document the success of the new strategy.
We will collaborate with the Office of Christian Life and Service
and School of Divinity to create Religion and Culture Public Lecture Series.
We will track total dollars raised to support the series.
We will track number of personal invitations and engagement
opportunities provided through University Advancement.