Videography

Video Guidelines

Videos produced by or for Gardner-Webb University should reflect the quality and character of our brand. Strong video production helps share our stories in compelling ways, while poorly produced videos can negatively affect how audiences perceive the university and add unnecessary clutter to our digital platforms.

Both editorial aspects (message, story, purpose) and aesthetic aspects (lighting, composition, sound, editing) should be carefully considered before distribution. If you need assistance with video projects, please contact the Office of University Relations or complete the request form below.

Video Standards

  • Rights and permissions: Always secure rights for any music, images, or footage not owned by Gardner-Webb. When possible, secure rights for use in all media and in perpetuity.
  • Messaging: Clear, concise, and impactful storytelling.
  • Production value: High-quality footage that is well-lit, in focus, and free of technical issues (such as poor audio). Consistency should be maintained throughout the video.
  • Editing: Clean, professional, and consistent style.
  • Duration: Keep videos as brief as possible without sacrificing impact. For social media, videos should typically range from 10 seconds to four minutes.
  • Elements (footage, music, graphics): Use fresh, contemporary, and on-brand assets. Avoid generic or dated content. Graphics and titles should be consistent with Gardner-Webb’s brand guidelines.
  • Branding: Videos should align with university branding. When appropriate, end with the Gardner-Webb logo or other approved brand marks.

Examples