This gradient is used as a partial overlay on top of photos. Colors: Light Orange to Bright Yellow, or Dark Red to GWU Red.
The swoop may be used as a solid block of color in a design. Acceptable colors: GWU Red, Black, any of the branded Grays, or whites.
The gradient swoop is a mix between the “solid swoop” and “gradient,” as shown above. Colors: Light Orange to Bright Yellow, or Dark Red to GWU Red.
Use patterned backgrounds to accent branded materials. These help add texture and interest to the design in a subtle and sophisticated way.
There curve patter represents the curves in the flame and has two versions: black and GWU red.
There dot texture pattern has four versions: GWU red, dark red, light grey and dark grey.
Paw print icons may be used as background texture, as a pattern, or as subtle graphic elements in designs. They may not be rotated, distorted or skewed or used in isolation (just using one paw), unless there’s written approval from University Marketing and Communications. The paw prints do not replace any official GWU logos—they are purely graphic elements in designs. Paw prints may be set in black, GWU red, any of the grays in the GWU color palette, or white.
Use circles for profile photos, especially when alongside a quote.
Use quote marks as a subtle graphics behind quotes (set in Winner Narrow Extra Bold).
Emphasize the use of white space when using free-floating photos. Use a grid to align photos and keep the margins between the photos substantial.
For accentuating text. The black frame is at 0.35 points and the red line is 4 points.
Use a gray box as a sidebar for bullets. Divide content with a solid or dotted line.
